Art Money is a startup initiative that was created to allow anyone to purchase artworks from participating galleries, spreading their payment over ten monthly instalments, completely interest-free.

As a completely new initiative, they needed a bespoke website application to onboard new customers and take them through a credit application process that feels easy on the surface but carries out complex logic, financial and ID verifications behind the scenes.

The web app we’ve developed has supported them in scaling from a startup with no customers to operating in Australia, New Zealand and the USA with over 3,000 successful credit applications now completed.