Nelson Irrigation is a distributor of Hunter irrigation products throughout Australia and New Zealand.

They distribute the Hunter product to different retailers and noticed a good many of them don’t have online stores. So they conceived of a platform that would offer dealers their own web store — named “My Hunter Store” by simply signing up. This offering adds significant value and incentive for the dealers to stay with Nelson Irrigation as their supplier.

Nelson Irrigation had previously attempted this platform with another web development firm but due to the complexity, it was completely abandoned before completion.

A highly flexible store was needed that redirects customers to a local customised version depending on their location and choice.