Nelson Irrigation is a distributor of Hunter irrigation products throughout Australia and New Zealand.
They distribute the Hunter product to different retailers and noticed a good many of them don’t have online stores. So they conceived of a platform that would offer dealers their own web store — named “My Hunter Store” by simply signing up. This offering adds significant value and incentive for the dealers to stay with Nelson Irrigation as their supplier.
Nelson Irrigation had previously attempted this platform with another web development firm but due to the complexity, it was completely abandoned before completion.
A highly flexible store was needed that redirects customers to a local customised version depending on their location and choice.
What we built
Online e-commerce and shopping cart, multiple payment integrations.
Ability to Scale
Nelson Irrigation can take on as many dealers as they like with the confidence that all individual “My Hunter Stores” are based on a single web application, which is more flexible than replicating websites for each dealership as that would not be sustainable long-term.
Early testing was carried out by us with a subset of dealers using prototypes to ensure they were onboard with both the business idea and our concepts of how the store will work.
A Complex Payment Model Made Simple
The payment model means that purchases go through a single online merchant account and are then sent to individual dealers’ nominated bank accounts.