VSE International is a long-standing commercial bakehouse. They’ve been around for over 50 years and have over 1000 products in their range. Their trucks can be seen on the road daily making deliveries to restaurants, cafes, airlines, schools and events throughout New South Wales.

Despite having a state-of-the-art manufacturing process, VSE’s process for handling orders was largely manual, leading to bottlenecks and a lack of efficiency. This manual ordering process also limited customer growth and put them behind the competition.

What they needed was an online portal to allow customers to place orders and have them flow through seamlessly to VSE’s back-end system. However, when they engaged app developers in the past, it repeatedly failed due to the complexity of integrating.

We were engaged because of our experience in combining simple user experiences for customers, with complex integrations behind the scenes.